Bruce R. Elbert

Bruce R. Elbert

President
Application Technology Strategy, L.L.C.

Bruce Elbert is the founder and president of Application Technology Strategy, L.L.C. (ATS) and has 40 years of experience in satellite communications and information technology, from engineering and management perspectives. He currently assists a broad range of client organizations, including fixed, broadcasting and mobile satellite service providers, US civil and military agencies, and enterprises that employ these technologies for strategic advantage. His cutting-edge methods allow organizations to develop satellite systems, design optimum networks, and deploy services to fixed and mobile platforms using advanced wireless and satellite communications technologies. With more than 25 years with Hughes Electronics where he was Senior Vice President, Operations, in the international satellite division, he introduced advanced broadband and mobile satellite technologies in the U.S., Asia, Latin America and Europe. His technical and business architecture for a GEO mobile satellite service to handheld devices was adopted for the Thuraya MSS system. During the 1980s, Mr. Elbert directed all engineering, marketing and operations of the Galaxy System, the most successful satellite network in U.S. history. Under his tenure, the Galaxy system increased from three to 12 operating satellites, while system revenues grew five fold. Bruce Elbert authored eight books on satellite network technology and telecommunications management, including Introduction to Satellite Communication (third edition, 2008), The Satellite Communication Applications Handbook, second edition (2004), The Satellite Communication Ground Segment and Earth Station Handbook, 2nd edition (2014), and Networking Strategies for Information Technology (1992). He holds a Presidential/Key Executive MBA degree from Pepperdine University, an MS degree in communications engineering and computer science from the University of Maryland and a BSEE from CCNY.



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